portland OR advertising

One of the best parts of the COLAB internship is working on a client project. Six weeks ago, we were charged with creating a three month campaign for Tillamook Ice Cream. If you remember from one of my previous posts, I was the Account Executive/Project Manager for team Knack. Yesterday was the big presentation day and we pitched our campaign, “Delicious Local Love.”

Tillamook really enjoyed our ideas and we took home the gold! These are few samples from the presentation. Thanks again to Tillamook and the Portland Advertising Federation for the opportunity to work on such a great product.

Here is our campaign manifesto:

There’s only one way to explain why Tillamook Ice Cream is the best- it’s delicious local love.  Every carton is filled with it!  Tillamook Ice Cream is made by and for the Northwest, so it only makes sense to perfect it with the best local ingredients.  From Oregon strawberries to the Sticky Bun, all the way to our Marionberry Pie- it’s Northwest through and through.

And of course, we make our ice cream the best by creating it with loving care.  That makes it more than comfort food, it’s supporting food.  Every time you have a bite, you can feel good about supporting a cooperative of dairy farmers who love what they do.

It’s an ice cream made with love, to make it an ice cream you’ll love.  So grab a spoon, savor the flavor and show your Northwest pride.  That’s Delicious Local Love, and that’s Tillamook Ice Cream.